Training videos are great for training employees but they’re great for training your clients too! If your business is a process that needs client input or you offer a high-priced service, use video to explain it. Professionals, entrepreneurs, or just your basic everyday web surfers are all looking for more than “About Us” text blocks and 10-minute monologues from the CEO. Viewers today want to see how it’s done and the best way to show them is with video. Recent statistics show that more than 40% of global Fortune 500 companies already use visual technology to train their employees so it’s no surprise that companies are also making the switch to videos that demonstrate a service or teach a lesson...
At our company, we apply this same method when helping our clients understand how we can help them. I’m kinda like Obi-Wan Kenobi for my clients. As I educate them about what we do, I serve the role of a video Jedi that guides them to their solutions and strengthens their brand’s story and credibility.
How I Use Videos to Train My Clients
Before I film an explainer video to train my client, I first need to go over a lot of questions with them. I start by asking questions that help me understand their pain points. People are looking for solutions, and to give them those, we need to define the problem. Once a client knows you understand their problem and you believe in finding the solution, you have bridged the relationship gap from the client-employee dynamic to a team dynamic. When I make the video, I let them know exactly how we are going to collaborate to solve their pain point, down to the very last detail. The more detailed I can be in my preproduction documents, the easier it becomes for the client and me to share our vision for the project.
For Cindy’s package, we came up with the track running concept to help her show that you can not only walk in these heels but you can run in them too! To help her better understand our vision we created a simple video explainer that walked Cindy through estimated production time, props, costumes, actor profiles, location, and video materials like 3 cameras, 2 voice-over sports narrators, and crew size. Cindy gladly jumped through all the hoops and absolutely loved our idea!
Here’s What You Can Do
That’s how we use video to teach your clients that we’re worth the money and you can do it too. The result of this method is consistently happy clients that are more than happy to pay our prices. With a solid plan of action in video format, there is no confusion about both party’s expectations. You too can use video to eliminate confusion and the service will sell itself.
Share your business processes or services with video and keep your viewers interested and engaged. Your clients will be coming back for more and greatly reduce the headache of getting your point across.