Did your Company use Remote Learning During the Pandemic?
The pandemic drastically increased interest in remote eLearning because classrooms and offices weren’t safe anymore. The Lessons We Learned All of our professional lives were drastically altered as offices became a breeding ground for the disease. “Jonathan Sexton, a researcher at the College of Public Health at the University of Arizona, found that places such as refrigerators, drawer handles, faucet handles, push-out exit doors, and coffee pots tend to have the highest concentrations of germs” (Liang, Lu-Hai, 2020). Sexton’s results showed true as the COVID-19 virus ran rampant through office spaces while professionals both young and old came down with the devastating symptoms. What is Gamification?
Gamification sounds like a made-up word (which it is, but so are all words), but what does it actually mean? Gamification is the application of game elements into non-game spaces. This usually refers to office spaces or training using either structural gamification (“game mechanics”) or content gamification (“experience design”). Structural gamification can be as simple as hitting a sales milestone and receiving a prize. That’s not so different from grinding for levels and being rewarded with a new item in a video game. Content gamification refers to structuring something like a game to increase engagement with the content. If you’ve ever had to take an online training and it had you dragging and dropping to match terms, that’s gamification. Training videos are not only great for training employees, they’re great for training your clients too! If your business is a process that needs client input, or you offer a high-priced service, use video to explain it. Professionals, entrepreneurs, or just your basic everyday web surfers are all looking for more than “About Us” text blocks and 10-minute monologues from the CEO. Viewers today want to see how it’s done; and the best way to show them is with video. Recent statistics show that more than 40% of global Fortune 500 companies already use visual technology to train their employees so it’s no surprise that companies are also making the switch to videos that demonstrate a service or teach a lesson...
Questions We Can’t Answer for You; Things to Consider Before Hiring a Video Marketing Company6/10/2021 Just like detectives, we are always trying to get to the bottom of what our clients really need. We love answering your questions and, if we could, we would answer them all, but in order to do what we love we have to get inside your heads and see exactly what you’ve imagined. That’s why it’s our job to ask questions during the pre-production process that help us envision your ideal video concept. This is what you could call our investigation. In video production, we are creating a representation of what you envision which can be a daunting task if we aren’t prepared with the right questions to ask...
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