Your most powerful video marketing image is right there in the mirror.
If you want to pull a viewer into your story, use faces. The person watching wants to attach their emotions to someone similar to themselves, and using faces is the best way to hook a viewer into taking your journey.
Look at the variety of faces in the highly successful “First Kiss” video, where complete strangers were asked to kiss each other.
This is really an advertisement for the WREN fashion brand, and in one month after releasing this video, sales increased more than 13,000%. Yes, faces DO sell.
“Dove’s Real Beauty Sketches” took the concept of face marketing to new heights:
This video was a huge success for Dove, and a great lesson on how staggeringly important faces are for making the emotional connection between your audience and the product you’re promoting.
When I meet with clients to prepare their video stories, I always insist that they should appear on camera. Their customers are people, and human beings want to do business with other people, not a faceless entity.
A video of YOU allows your prospects to meet you before they meet you. You may not look like a movie star, but your target market doesn’t care. They want to see the person who can possibly solve their problem, and showing your face is a vital step in creating the emotional bond that will start that all-important first conversation.