ARE YOU AFRAID TO SUCCEED?
Nearly everyone I meet in marketing -- whether business owner or marketing professional -- knows that video marketing is the number 1 way to bring in new customers and engage with current customers and clients. Online video has a fantastic ROI (return on investment).
Yet very few companies in the Denver Metro Area use video for marketing. Those who do use it too often create boring, ineffective videos that don't do their job: to tell great stories about your business.
And virtually no business has the courage to do what K-Mart has done with their "Show Your Joe" commercial:
9.8 million views in 5 days and helping to revive the K-Mart brand that most people thought was dead. Will this ad get women (K-mart's target market) into stores? You bet it will.
One of my favorite uses of comedy is from the Dollar Shave Club. They finally created a follow-up video that's even funnier:
Currently this has 1.8 million views, following the success of his first video with 12.2 million views that launched his company, Dollar Shave Club.
WHAT DOES THIS HAVE TO DO WITH MY BUSINESS?
Simple. K-Mart and Dollar Shave Club aren't afraid to succeed.
It's one thing to tell a decent business story. But if you tell a FUNNY business story, people share that like nothin' else. Which gets people talking about you and buying from you.
It's that simple.
Yet most businesses want to make boring videos that nobody watches and nobody shares. They're afraid to offend anyone to the point that their videos are completely ineffective. If you're doing that, then you simply don't want to succeed.
And I don't get it. Don't you want your videos to bring you customers and a good ROI?
K-Mart and Dollar Shave Club didn't spend very much money to make these videos. And I'm not suggesting that you even try to imitate them. I AM suggesting that you throw away trying to market for free on Facebook and Twitter (which never works). Stop worrying that you might offend people who aren't your target market. And completely ditch the boring video approach.
Don't be afraid to succeed.
And don't tell me your customers won't accept a humorous marketing approach. Some of the biggest corporations are using funny YouTube videos for marketing. They know where their audiences are watching. You should take a cue from them and create video content that gets people talking, sharing and becoming your customer.
If you'd like to work with a guy who knows how to sell your business with funny YouTube and online videos, please contact me. But only if you want to succeed.
Read more about K-Mart's video on ReelSeo.com