4) A wealth of statistics - for FREE.
YouTube is constantly improving, and their analytics (viewer statistics - a sample in the photo above) keeps you informed as to who's watching, how many, and which videos pull better -- and which ones people aren't watching. Sure, you can pay money for the same information… but YouTube gives it to you for zip.
5) YouTube Partner Program - advertise to your local community.
YouTube offers sponsored videos, so you can target your videos to certain keywords in certain areas. If you're just selling in your city, you simply target the zip codes you want to go after. YouTube even offers a free test drive (usually, $100 credit) so you can try it out. I firmly believe this is a much better buy than television.
Next time, I'll tell you HOW to maximize YouTube to your marketing advantage. In the meantime, please visit the channels I've created:
Kevin Campbell Films
Blair Financial Services
Bronze and Beautiful
Botox Beauty Queen